Monday, July 24, 2017 by Lauren Jost Church Leesa Sleep Raises $23M with a Vow to Help Eradicate Homelessness

Seventh Generation CEO John Replogle and TOMS shoes founder Blake Mycoskie are new investors in Leesa Sleep

Leesa Sleep Raises $23M [Series B] to Continue Disruption Within the Mattress Industry with a Vow to Help Eradicate Homelessness

VIRGINIA BEACH, Va. – July 24, 2017 Leesa Sleep, the leading direct-to-consumer online luxury mattress retailer, today announced the close of a Series B funding, raising $23 million in a round led by One Better Ventures, an investment company led by Seventh Generation CEO John Replogle.

Notable investors include social impact entrepreneurs such as Blake Mycoskie, Founder of TOMS. Replogle will join Leesa as Chairman of the Board alongside Peter Graham who was Chairman of Seventh Generation until its recent sale to Unilever, who will also join the Leesa Sleep Board. The investors included in this round are aligned with Leesa’s social mission – to elevate life with thoughtfully designed and crafted products and to be a force for good in the world, as recognized by Leesa’s certification as a B Corp.

Launched at the beginning of 2015 by e-commerce entrepreneur David Wolfe and mattress industry veteran Jamie Diamonstein, Leesa raised $7 million in its Series A funding in mid-2015 through TitleCard Capital, whose partners include professional athletes and well-known artists such as Adam Levine, Jimmy Kimmel and Kate Hudson. Leesa has delivered triple-digit growth and positive cashflow since its inception and sales are expected to exceed $200 million in the next 12 months.

Leesa will use this second round of funding to invest in the brand and to drive growth by launching a series of new products. Funding will also be used to extend the reach and impact of its partnerships, events and celebrity relationships based around a common goal to be a force for both wellness and good – including working with long-term ambassadors Michael Phelps and Aly Raisman.

“We are humbled and invigorated by the extraordinary response Leesa has received in such a short period of time, and we are excited to use this round of funding to broaden our reach to customers and influencers alike as well as expand into the retail category,” said David Wolfe, co-founder and CEO of Leesa. “As a company that values its impact on the world as much as its financial prosperity, we are also thrilled to be able to use this success to drive toward our audacious goal of ending homelessness.”

Leesa will also use this round of funding to further expand its product line to cover the entire sleep spectrum. Jamie Diamonstein expertly leads the product development process and is considering a series of new products focused on quality and unique craftsmanship consistent with Leesa’s existing merchandise. Further, Leesa’s rapid growth provides an even greater opportunity to continue its already robust social impact program, the self-established heart and soul of the company. Leesa has donated more than 17,000 mattresses as a result of its One-Ten Program, wherein Leesa donates one mattress for every 10 sold – just one part of a three-tiered social impact program that affects every employee and customer of Leesa.

“The combination of Leesa’s exceptional products, experienced management, customer service and dedication to social good is what has propelled them forward in the category,” said John Replogle, CEO of Seventh Generation and Chairman of the Board at Leesa. “This round will help to ensure Leesa is a household name known as much for its amazing sleep products as for its social mission and goal of providing all people with a place to rest their head at night.”

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About Leesa Sleep, LLC

Based in Virginia Beach, Va., Leesa is a direct-to-consumer online luxury mattress company that offers 100 percent American-made mattresses delivered directly to consumers’ doors. From its start, Leesa has measured its own success not just by the bottom line, but by the company’s overall social impact. To date, Leesa’s One-Ten program has provided more than 17,000 mattresses to those in need. Leesa offers a 100-night risk-free trial, free shipping, and no-hassle returns. In 2016, Leesa was recognized as a certified B Corp, joining forces with more than 2,100 companies like Ben & Jerry’s, Patagonia, Eileen Fisher and Warby Parker using business as a force for good. The company currently offers free shipping to the U.S., U.K. Germany and Canada. For more information visit www.leesa.com.