Leesa Sleep Named the Official Mattress of the Washington Redskins
VIRGINIA BEACH, Va. – December 1, 2016 – Leesa Sleep announces today a formal multi-year partnership with the Washington Redskins. Based in Virginia Beach, the innovative, direct-to-consumer mattress company offers premium, 100 percent American-made mattresses delivered directly to your door.
As the “Official Mattress of the Washington Redskins,” Leesa will work with the team to put a program in place educating the players on the necessity of rest and recovery for high performance both on and off the field. Sleep is essential to everyone not just professional athletes; the players serve as extreme examples of how proper rest can affect daily life. A significant amount of Washington Redskins players are currently sleeping on Leesa mattresses and starting to implement the mattress as part of their recovery strategy.
“We are thrilled to begin our partnership with the Washington Redskins,” said David Wolfe, Leesa Sleep Chief Executive Officer. “Having lived and worked in Virginia for 22 years, I know how passionate Redskins are about their team. Together I hope we can help people better understand the importance of sleep in our lives whether we are humble fans, elite athletes or people just looking for a better place to sleep. I believe that better sleep leads to winning performances which will be a win-win for everyone.”
Since launching in 2014, Leesa has employed expansive social media and influencer marketing campaigns, along with a powerful, industry leading social impact program to reach its millennial audience – the company believes this significant partnership with the Redskins will continue to strengthen the brand and increase its overall awareness. Leesa is working on exciting and interactive activations educating and engaging Redskins fans with the mattress.
“Leesa is a cutting edge brand and leader in its industry,” said Terry Bateman, Washington Redskins Executive Vice President. “We’ve designed a multifaceted partnership that integrates through various channels endemic to our team, and we’re excited to introduce the next phase of our relationship.”
Both the Washington Redskins and Leesa have a strong commitment to supporting their local communities. Leesa plans on expanding upon its social impact programs throughout the partnership. Earlier this month, they teamed up for a mattress donation to kick off their long-term commercial partnership at Youth For Tomorrow, a local organization that offers an array of services benefiting both children and families, founded by former Redskins Head Coach, Joe Gibbs. Leesa also gives back to communities across the U.S. through its One-Ten program, which donates one mattress to a shelter for every ten sold, and has donated over 9,000 mattresses to date.
About Leesa Sleep, LLC
Based in Virginia Beach, Va., Leesa Sleep is an innovative, direct-to-consumer online mattress company that offers premium 100% American-made mattresses delivered directly to your door. Launched in late 2014, the premium foam Leesa mattress quickly became the preferred mattress of industry experts, reviewers, customers and top-rated reviews publications. From its start, Leesa Sleep has measured its own success not only by its bottom line, but by the company’s overall social impact. Through its Leesa One-Ten program, Leesa Sleep has donated over 9,000 mattresses to those in need of a better place to sleep. For more information visit www.leesa.com.
About the Redskins
Headquartered at Inova Sports Performance Center at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with 10 others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, “Hail to the Redskins.” The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedExField in Landover, Md.