Wednesday, July 26, 2017 by Lauren Jost Church Leesa Sleep Launches Two New Products

One day after announcing $23 million in Series B funding, Leesa releases news of a unique pillow and limited edition patriotic blanket

Mattress Innovator, Leesa Sleep Launches New Products, Including Limited Edition Blanket With Multi-Gold Medalist Aly Raisman

VIRGINIA BEACH, Va. – July 26, 2017 – Leesa Sleep, the leading direct-to-consumer online luxury mattress retailer, today announced the official launch of two new products: a beautifully-designed pillow that looks as different as it feels, and a limited-edition patriotic blanket inspired and co-created by Leesa ambassador, multi-gold medalist gymnast and “nap queen” Aly Raisman.

The Leesa pillow features the company’s proprietary Universal Adaptive Feel™ designed to adapt to all body types and sleeping positions. With these latest products, new celebrity partnerships and the continued growth of its world-class social impact program, Leesa continues to lead the shake-up of an industry that is in the midst of complete upheaval. The announcement this week of $23 million raised in Series B funding and the addition of Seventh Generation CEO John Replogle as its Chairman of the Board further demonstrates Leesa’s commitment to becoming a global leader in the sleep category, while using business as a force for good with the most powerful and far-reaching social impact program in the mattress industry.

Both the new Leesa pillow and the new Aly Blanket by Leesa were officially unveiled at a private event at Leesa’s Dream Gallery in New York City, where Leesa co-founder and CEO David Wolfe, reinforced the Company’s commitment to elevating life through better sleep. The new pillow uses Leesa’s exclusive cooling Avena® foam and offers Leesa’s unique Universal Adaptive Feel to solve two of the most common pillow-related problems: overheating and flattening over time. Consequently, Leesa’s pillow retains its shape and doesn’t need fluffing. The Leesa pillow was developed as a direct result of incorporating customer feedback that requested a pillow as comfortable as the Leesa mattress. The new Leesa pillow combines the beautiful design and luxurious feel of Leesa’s signature cover with the cooling and support benefits of the highly-reviewed and much loved Leesa mattress. Leesa also revealed more of its product pipeline with a sneak peek at its “soon-to-be-launched” foundation. Throughout the coming months, Leesa plans to share more innovation with its products, distribution channels, sleep research, brand partnerships and commitment to social impact.

“Like all Leesa products, our latest line of pillows incorporates intensive testing and iteration. After more than two years of research and prototypes, this pillow delivers the perfect amount of support for any kind of sleeper,” said Jamie Diamonstein, co-founder and Chief Product Officer at Leesa and 30-year mattress industry veteran. “While there are many different pillows in the marketplace right now, consumers are unsure of how to distinguish what makes any of them different – Leesa’s Universal Adaptive Feel provides unmistakable and lasting comfort for all sleepers.”

Pillow Product Information:

• Made with Avena® foam and featuring Leesa’s Universal Adaptive Feel™, the pillow is designed to ensure proper ventilation while maintaining coolness – both sides of the pillow are equally as cool, so flipping is optional but not required
• Designed for all styles of sleeper and all body types
• Available in Standard and King sizes
• Stylish cover crafted with Leesa’s distinctively soft luxury heather grey fabric
• Retail value: $85 for Standard size, $115 for King size
• Included in Leesa’s One-Ten Program, one pillow will be donated for every ten sold
• The Leesa pillow will go on sale on the company’s website in mid-September

The limited edition Aly Blanket by Leesa came out of early discussions with Aly when she joined forces with Leesa as a Brand Ambassador. Aly talked about how she traveled to gymnastics meets with a blanket as source of comfort during long car rides and hours spent in cold arenas. The Aly Blanket by Leesa, co-designed with Leesa’s Head of Design Mitch Murphy, combines Leesa’s extraordinary soft fabric with a patriotic design inspired by Aly’s incredible achievements when representing her country with pride as well as her appreciation for sleep! The blanket features Leesa’s notable four brand stripes in conjunction with the red, white and blue stars making for a striking, patriotic display.

“My partnership with Leesa is rooted not only in my belief that great sleep remains an important factor in my performance, but also in Leesa’s commitment to improving the lives of people in need of a comfortable and secure place to lay their head at night. Last week, I was able to help deliver mattresses with Leesa to Heading Home, a shelter in Boston close to my hometown. It was an incredible experience to see the excitement on their faces and the real impact that Leesa is having among the homeless community, which is something I’m proud to be a part of,” said Aly Raisman, multi-Gold Medalist and Leesa Sleep Ambassador. “The signature blanket represents my love for sleep and the comfort it brought me when I was traveling to gymnastics meets, not to mention I love anything patriotic!”

Limited Edition Aly Blanket by Leesa Product Information:

• Double-sided and made with a blend of polyester, viscose and nylon
• Designed with patriotic red, white and blue stars and stripes
• Dimensions: 60” x 78”
• Retail value: $149
• 5% of proceeds will go to Heading Home, a nonprofit in Boston dedicated to ending homelessness

As with all Leesa products, customers will order the new pillows and blankets online, hassle-free, with zero delivery fees and a 100-night return policy.

As part of its social impact program, particularly its One-Ten Program, Leesa donates one mattress for every ten it sells, and has donated more than 17,000 to date to nonprofits that serve people seeking refuge from homelessness, domestic risk and human trafficking. The program will now include the new Leesa pillows. One pillow will be donated for every ten pillows sold by the company. In addition, 5% of proceeds from the limited-edition Aly Blanket will go to Heading Home, a nonprofit organization near Aly’s hometown in Boston dedicated to ending homelessness.

Recent News

CNBC – A ‘bed-in-a-box’ start-up that donates mattresses to poor families just raised $23 million
Boston Herald – New chapter(s) for Aly Raisman

About Leesa Sleep, LLC

Based in Virginia Beach, Va., Leesa is a direct-to-consumer online luxury mattress company that offers 100 percent American-made mattresses delivered directly to consumers’ doors. From its start, Leesa has measured its own success not just by the bottom line, but by the company’s overall social impact. To date, Leesa’s One-Ten program has provided more than 17,000 mattresses to those in need. Leesa offers a 100-night risk-free trial, free shipping, and no-hassle returns. In 2016, Leesa was recognized as a certified B Corp, joining forces with more than 2,100 companies like Ben & Jerry’s, Patagonia, Eileen Fisher and Warby Parker using business as a force for good. The company currently offers free shipping to the U.S., U.K. Germany and Canada. For more information visit www.leesa.com.