Better Sleep by Design
“Look up the use of metaphor in design,” he said. I’d just run my idea for the newest blog post past Leesa’s Head of Design, Mitch Murphy. Mitch is half of the brain behind the “Leesa look”: he designed the visual aspects of the Leesa mattress and mattress cover, the Leesa logo, and set overall visual brand guidelines, while co-founder of Leesa Jamie Diamonstein used his 30+ years of experience in the mattress industry to help him design the inside of the Leesa mattress.
Mitch is also one of several bosses I have here at Leesa. So I looked up the use of metaphor in design.